Postcard South
1. Have a glass of water handy. When your throat is lubricated it's easier
to talk. Plus the water serves as a "cough button" if needed.
2. Put a 25-foot cord on your telephone so you can stand while speaking.
Pretend you're presenting a seminar. Your voice will carry further. And
you'll sound more animated. (Available at Radio Shack, AT&T or phone store)
and it's only $6.95.
3. Have a copy of their state map on your wall. Refer to cities in the
radio station's surrounding area. This helps make you feel like "one of
them." I once made the mistake of referring to South Bend as "South Bend,
Indiana." The host reminded me that I was talking on a radio station in South
Bend, Wisconsin. Oops!
4. Listen to their weather and traffic report. This allows you to
personalize your presentation. For example: When I was being interviewed on
WHIO in Dayton, Ohio I noticed during the breaks they were referring to their
metro area as "the Miami Valley." So it became a natural for me to say "I
believe we can help some folks in "the Miami Valley" get their perfect job
this afternoon. What a difference the right words make.
5. Get your listeners involved. For example, before the last commercial
break I ask them to get pencil and paper to write down the three tips I
guarantee will turn every job interview into a job offer. Then they have
pencil and paper ready when I later give out my 800 number.
6. For those who are driving around without writing tools handy, ask your
host if the listeners can call the station for the 800 number. As soon as
you're off the air, you call the station's receptionist and give her or him
your 800 number plus the title of your book.
7. Give the host some quotes from your book to use as segues. I offer
quotes like: "Are you singing the song you came to sing?" and "If you do
what you've always done, you'll get what you've always gotten."
8. After the host uses these Inspirational Postcard Quotes on the air, I
also offer them to listeners who order my book. Another bonus to increase
orders.
9. Always thank both the host and the producer for the good job they are
doing. After the show, also send each of them a handwritten note of thanks
and an offer "Let's do it again."
10. You may also want to "tape record" your show by using a device available
at most phone center stores, that will record both sides of the interview.
Then listen to your show to see how you can improve the next one. Keep on
learning.
Joe Sabah has appeared as a guest on 628 radio talk shows. He sold more than $357,000 worth of his first book. His second book, How to Get On Radio Talk Shows All Across America Without Leaving Your Home or Office, has already passed the $258,000 mark His latest book is Have Fun * Make Money * Stay Home: Building Your Successful Homebased Business. Joe is also founding president of the Colorado Speakers Association and has been a member of NSA (National Speakers Association) since 1982. Joe Sabah can be reached at 303-722-7200, fax 303-733-2626, email JSabah@aol.com.
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